A joyous, sporting Ramadan message from Egypt: في Zed هتلاقي حياه كاملة مليانة فرحة ‏ Zedالفرحة في كل مكان

After two years of Ramadan - a month of fasting, reflection, charitable giving, and community for Muslims around the world - affected by Covid-related restrictions, this ad for the Zed Sports Club in Cairo, Egypt, certainly brings a fresh wave of movement. "في Zed هتلاقي حياه كاملة مليانة فرحة ‏ Zedالفرحة في كل مكان" says the developing company, Ora Egypt, which Google translates as "In Zed, you will find a whole life full of joy. Zed joy is everywhere." The much-loved and admired Lebanese singer Elissar Zakaria Khoury, best known as Elissa, features in the all-singing, all-dancing ad launched for the month of Ramadan 2022. What chord does it strike for you? A bit too chirpy for Ramadan? A welcome note of colourful activity and community? The Zed project aspires to establish "the first sports university in Egypt and the region, under the supervision of the Ministry of Higher Education and Scientific Research and the Ministry of Youth and Sports, in addition to the formation of a football sports team to join the Egyptian league teams". The board includes illustrious former players including Ahmed Hossam Mido, Ahmed Hassan and Hazem Emam.

Keywords: Zed Ramadan Ad 2022, Ora Egypt, Ora developers, Ramadan ads 2022, Lebanese singer Elissa, Hazem Emam