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A form of support that's close to Serena Williams' heart

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A form of support that's close to Serena Williams' heart by Tree Elven on 04/03/2022
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  • Amusing
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US tennis legend Serena Williams is the winner of a staggering Grand Slam singles titles. And for each of those triumphs, she's been wearing a Berlei bra. What do you think of the tone and dry humour of this new campaign? The original lingerie company was set up in 1910 in Australia, with Berlei emerging as a brand in 1917 - apparently, the firm's founder, Frederick Richard Burley, felt that the spelling of his name should be re-worked to represent the brand more appropriately. For the past 15 years, Berlei has been part of the Williams success story, from matches to motherhood. "No other sports bra compares," says Williams, 40. "Berlei is a brand that truly supports and celebrates real women of all shapes and sizes." Does the ad reflect this well?

Keywords: Berlei bras, Serena Williams and Berlei, Berlei In Support of You commercial, sportswear, support bras, Leilani Crocher, The Monkeys Accenture

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