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Wicking good jeans

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Wicking good jeans by Tree Elven on 30/09/2019
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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Fast-paced ad from Levi's for their 'performance' jeans - made for our every move. The phrase 'moisture-wicking' caught our attention - hard to avoid if you're in the market for sports stuff, but what does it actually mean? Apparently clothing manufacturers are using tech and polyester to create garments that keep you dry even when you're sweaty, not to put too fine a point on it. Unlike cotton, which absorbs 7% of its weight in water, polyester only retains 0.4%, keeping your body and clothing a lot less damp. Anyway, now we've established that, what do we think of the ad? Does it inspire you to get up and get moving or are you content to take a more calm and cottony approach to life?

Keywords: Levi's performance jeans, best clothes for movement, active life, moisture-wicking clothes, casual fashion

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