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When is a loser a winner?

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When is a loser a winner? by Tree Elven on 29/10/2019
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People who play the National Lottery in Britain bring a hefty £30 million a week to the pool of assets that the managing company Camelot spends in various ways - for example on sports, culture and environment. This 1'30" campaign to mark its 25th anniversary celebrates these 'real wins' with appearances by Team GB Olympians and Paralympians, fronted by gold medal-winner Nicola Adams, artist Eva Lazarus, and director Florence Keith-Roach. Do you like this approach reminding us that we're contributing to a good cause when we buy a National Lottery ticket, win or lose? Or do you think we should have the kind of society where people aren't so desperate they buy a coupon to try and solve their financial problems?

Keywords: National Lottery, your numbers make amazing happen, Camelot, good causes, UK gambling, adam&eveDDB

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