A voting platform where you can have your say on the quality of today's advertising
CLUB   |     |   Sign up

What's it like turning 18 in 2018?

What's it like turning 18 in 2018? by Tree Elven on 07/11/2018
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
Actual Rating
150 views
Rate it!

Collusion clothing by British online fashion retailer ASOS asks the question and answers it with this mini-documentary style 5'55" coming-of-age campaign featuring 100 young people. Inclusivity, discrimination, different outlooks and a big dose of fun all stream into the inside information building a picture of what it means to become a young adult into today's Britain.

Keywords: Asos Collusion, turning 18 in 2018, Generation Z, British clothing, young adults, Uncommon agency

to comment

Comments