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Vodafone goes uptempo with Alicia Keys ad

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Vodafone goes uptempo with Alicia Keys ad by Tree Elven on 24/07/2019
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Fans of actor Martin Freeman ('The Hobbit', 'Sherlock') will be disappointed to see that British telecomms giant Vodafone has launched its new campaign without him. The new spot is all about energy, with female dancers clad in brand red moving to the sound of Mark Ronson's 'Truth', featuring Alicia Keys. What do you think of the change of tempo? (For nostalgia, here's one Freeman made earlier: https://addvertising.org/the-christmas-love-story-continues, plus you can see the actor in this trailer for his upcoming role in ITV's 'A Confession' - https://youtu.be/OJyCkuPbO8A)

Keywords: Vodafone, telecomms, Alicia Keys, Mark Ronson, dance, Ogilvy

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