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Viagra Connect tackles ED taboo with 'Love Story'

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Viagra Connect tackles ED taboo with 'Love Story' by Tree Elven on 21/07/2020
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  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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A short animated film presenting the emotional effects of erectile dysfunction on a young couple, with references to the stresses of modern life that can contribute to ED. Do you like this approach, which separates the issue from perceptions of 'masculinity' and presents it as a relatable, common health problem that needs to be recognised and addressed? Proclaimers fans will instantly know the lyrics, from the Scottish brothers' landmark song '500 Miles' whose chorus is often boomed around sports arenas as a Scotland anthem in moments of triumph. This version takes a gentler angle by focusing on the words to suit the overall message of love as opposed to sex. Men experiencing ED can sometimes take years to seek help. Viagra Connect said the aim of this campaign is to remove stigma and open up a conversation around ED. Does it succeed, in your opinion?

Keywords: Viagra Connect, erectile dysfunction, ED, causes of ED, masculinity, taboo topics, couples relationships, animation ads, emotional effects of ED, Proclaimers 500 miles in ads, sexual problems, stress and relationships, VMLY&R, BlinkInk

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