Unilever texts help women in India

Sunlight and Nextdrop collaborate in this drive to inform women in India when water is available via an SMS, enabling them to work and do other things instead of wait every day for unpredictable water supplies. Globally, women and children spend an estimated 200 million hours a day looking for water (UN figures). This year, Unilever (Dove is one of its brands) vowed to stamp out stereotypes of women in its advertising.

Keywords: Unilever CSR, giving Indian women their time back, SMS water information, brand purpose,