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Too young to be old...

Too young to be old... by Tree Elven on 10/03/2017
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  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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... is the message from Sun Life, promoting its over-50 life insurance. Brands and advertisers have been missing out for years on this thriving market, but even though this campaign may be well-intentioned and not unattractive,it will strike a patronising note for some. Pigeon-holing is still pigeon-holing. What do you think?

Keywords: Mother agency, life insurance for people over 50, best life insurance for seniors, managing your finances after 50,

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