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Three Lionesses: boosting energy ahead of Women's World Cup

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Three Lionesses: boosting energy ahead of Women's World Cup by Tree Elven on 28/05/2019
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England’s most famous football song, ‘Three Lions’, has been rewritten with a Lionesses twist to inspire the nation to get behind the England Women’s team ahead of the FIFA Women’s World Cup in France, which kicks off on June 7th. Energy drink Lucozade Sport, official sponsor of the England Women's team for the month-long event, is behind the ad. It's the first time Lucozade Sport, which has been the England Men's team official partner for over a decade, has signed a sponsorship deal for a women's team. Keep an eye out, fans and collectors - images of the Women's team players are appearing on specially created bottles. Do you like the tone of the ad? Good and rousing, or better if there were no implied comparison with the men's game at all?

Keywords: Lucozade, Three Lionesses, women's football, England Womens football team, FIFA Women's World Cup 2019, Grey London

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