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'This doesn't need to end' when lockdown does

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'This doesn't need to end' when lockdown does by Tree Elven on 06/05/2020
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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Hitting a sweet spot amid lockdown, confectionery maker Cadbury's records the kindness and resilience that we'd like to see continue after the restrictions imposed by the COVID-19 coronavirus are phased out. Fragments of recorded friends and family 'phone conversations, the fun and calm of everyday activities, appreciation and clear skies feature in an intimate summary of a slice of lockdown life. Yes, Cadbury's spins its 'There's a glass and a half (of milk) in every bar' line to suit the situation, but does that make this 1'30" footage at all opportunistic? Does it ring true to you?

Keywords: Cadbury's, COVID 19 coronavirus UK, lockdown families Britain, VCCP

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