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These boots were made for...

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These boots were made for... by Tree Elven on 10/12/2018
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...a lot less than they sold for, that's for sure. Take a look at this 30-second ad for Texan retailer Payless ShoeSource and let us know what you think of the approach. An indictment of our fast-fashion, brand-obsessed society, excellent iconoclasm, or just another bite out of your trust in advertising?

Keywords: Payless Experiment, over-priced shoes, Palessi, cheap footwear, agency DCX Growth Accelerator, fast fashion, marketing stunts, Payless ShoeSource

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Tree Elven at 10/12/2018 08:42

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