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The ruby and the rhinoceros

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The ruby and the rhinoceros by Tree Elven on 12/10/2018
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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Unexpected animation of emeralds, rubies and a rhinoceros artwork in a contemporary art gallery, for Gemfields, a natural resouces mining company that specialises in responsibly sourced coloured gemstones. Gemfields says it aims to "operate in a way that contributes positively to national economies, take a leading role in modernising the coloured gemstone sector and build lasting, sustainable livelihoods for the communities surrounding our mines." What do you think of the ad? Does it make you think differently about the gem trade or is it just clever and/or enjoyable?

Keywords: Gemfields, VFX, CGI animation, Gutemberg Global, gemstones, Every Piece Unique

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