A voting platform where you can have your say on the quality of today's advertising
CLUB   |     |   Sign up

"The problem is not seeing the problem"

"The problem is not seeing the problem" by Tree Elven on 29/01/2019
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
Actual Rating
112 views
Rate it!

Twist-in-the-tail campaign using real actors called in for what they thought was a regular commercial audtion - see how it unfolds. The ad's by the Unstereotype Alliance, which was set up in 2017 by big names including Google, Unilever, Facebook, Mars and Microsoft to "banish stereotypical portrayals of gender in advertising and all brand led content." Called “the problem is not seeing the problem”, this film calls on the industry to take a deeper look to recognize the problem of stereotypes, as a first step to eliminating them. Do you think it's a useful move towards better awareness in an industry that's struggled with stereotypes while reflecting popular culture, or just the advertising industry spiralling around inside a hot topic?

Keywords: UN Women, gender stereotyping, racial stereotypes, women in advertising, stereotyping, IPG, MullenLowe

to comment

Comments