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"The boys watching today will be the men of tomorrow"

"The boys watching today will be the men of tomorrow" by Tree Elven on 15/01/2019
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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A thoughtful one on true masculinity from shaving company Gillette U.S., which is renowned for its catchphrase, 'The best a man can get'. Gillette turns its own slogan into a tool to tune into the #MeToo movement and tackle everyday sexism. “We are taking a realistic look at what’s happening today," says Gillette, "and aiming to inspire change by acknowledging that the old saying ‘Boys Will Be Boys’ is not an excuse.” What do you make of the ad? Does it strike a positive note or are you sick of brands horning in on trending issues?

Keywords: Gillette We Believe, masculinity, MeToo, everyday sexism, gender, Grey agency, Procter & Gamble

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