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"The boys watching today will be the men of tomorrow"

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"The boys watching today will be the men of tomorrow" by Tree Elven on 15/01/2019
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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A thoughtful one on true masculinity from shaving company Gillette U.S., which is renowned for its catchphrase, 'The best a man can get'. Gillette turns its own slogan into a tool to tune into the #MeToo movement and tackle everyday sexism.

Keywords: Gillette We Believe, masculinity, MeToo, everyday sexism, gender, Grey agency, Procter & Gamble

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