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Swapping litter for ice-cream

Swapping litter for ice-cream by Tree Elven on 21/08/2018
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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UK supermarket chain Sainsbury's, founded in 1869, takes a sunny approach to the problem of people littering parks with this interactive stunt to clean up parks - offering ice-cream in exchange for collected litter. Brilliant idea that will really stick in people's minds and makes us all more aware, or just a sad reflection on the mentality of those who use parks selfishly? Either way, job done in terms of getting family-friendly eyes on Sainsbury's, which has also opened some in-store ice-cream parlours. Yummy.

Keywords: Sainsbury's, #ICleanforIceCream, Gravity Road, park litter, cleaning British parks

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