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Sugar cube monsters deployed for children's health

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Sugar cube monsters deployed for children's health by Tree Elven on 09/01/2019
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Children in England are eating an extra 2,800 sugar cubes a year, more than double the recommended guidelines, says Public Health England PHE). The public health authority has launched this ad to help parents realise that that's 8 cubes too many each day, and that their food shopping habits can make a difference. Are you the kind of parent who believes sugar substitutes can be more harmful than sugar itself? What do your kids think of the ad? A report in early 2018 showed that hospital operations to extract teeth in under-18s had increased by almost 20% over the previous five years, attributing this to over-consumption of sugary foods and drinks. https://www.theguardian.com/society/2018/jan/13/dentists-warn-of-child-tooth-decay-crisis-as-extractions-hit-new-high Do you think the ad strikes the right note for kids and/or parents? Is it a step in the right direction at least?

Keywords: Change4Life, Public Health England, children's health, sugar for children, M&C Saatchi, Aardman

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