Springsteen: "There's hope on the road up ahead"

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The famous gravelly voice of singer/songwriter Bruce Springsteen is put to fresh use in this epic-style campaign for automaker Jeep. It invokes a spirit of resilience and a message of hope for the USA. The musician whose lyrics are often commentary around social issues of the times narrates this call for a 'reunited' states of America. HIs 1984 album 'Born to Run' is one of the best-selling albums of all time and Springsteen has sold more than 150 million records worldwide. Nowadays, the solo musician and leader of The E Street Band is putting his formidable energies into a radio show called 'From My Home To Yours'; Volume 17, broadcast in early 2021 as the USA saw Donald Trump exit the presidential stage and Joe Biden take over, is entitled 'Lawyers, Guns and Money: An Inaugural Special'. What do you think of the Jeep campaign? Great to see a brand associated with everyday toughness and extraordinary adventure getting a socio-political message out there? Or would you rather see more of the vehicle no matter how big a fan you are of 'The Boss' Springsteen?

Keywords: Jeep The Middle, Springsteen Middle, Bruce Springsteen commercials, Springsteen Jeep commercial 2021