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Spain's el gordo lottery strikes poignant note for Christmas 2020

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Spain's el gordo lottery strikes poignant note for Christmas 2020 by Tree Elven on 25/11/2020
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Like the John Lewis department store Christmas ad in the UK, Spain's national lottery each year is eagerly awaited. Like most of this year's campaigns, both have been influenced by the COVID-19 coronavirus situation. This 1'30" ad for the 2020 edition is garnering a generally positive reaction for its depth of understanding and detail without a descent into mawkishness. The narrative is a broad-ranging retro one portraying various situations that have challenged friends, lovers and family over the decades, coming right up to date with a message pertaining to loneliness that can and should be poignant every year but is likely to be more widely appreciated this year as many more people have experienced unexpected loneliness. Do you like the common humanity approach? Some might argue that it does not gel with the business of selling scraps of hope in the form of lottery tickets. Others that it's a great blend of compassion and quiet, realistic excitement. lotería nacional 2020, also known as 'el gordo' (the fat one),

Keywords: Spanish national lottery, el gordo, Compartir como nunca, Christmas ads 2020, Lotería nacional 2020, Contrapunto BBDO

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