A voting platform where you can have your say on the quality of today's advertising
CLUB   |     |   Sign up

Spain's El Gordo lottery

Spain's El Gordo lottery by Tree Elven on 20/12/2016
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
Actual Rating
252 views
Rate it!

Millions of Spaniards will be glued to the TV on December 22nd as pupils of the San Ildefonso school (formerly for orphans) sing out the winning numbers in the 'El Gordo' (Fat One) annual lottery. Even people who don't gamble at all the rest of the year usually chip in for a share of a ticket bought by friends or colleagues - with this year's pot standing at over £2 billion, it's not hard to understand why. The ad for the 2016 draw, featuring a retired school-teacher who thinks she's won and gets the whole village to celebrate with her, appealed to many for its message about the true happiness of sharing, but also attracted derision for self-delusion and whimsicality. The El Gordo lottery has been running since 1812.

Keywords: el gordo 2016, spain's fat one lottery, Leo Burnett agency, Santiago Zannou

to comment

Comments