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Sound as colour is theme of hp's giving ad

Sound as colour is theme of hp's giving ad by Tree Elven on 24/11/2016
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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Computer and printer manufacturer hp shows us how a young musician comes to understand his deaf brother better with this 2'50" seasonal story titled 'Reinvent Giving'. For many, it's both heart-warming and a fascinating glimpse into work being done by companies like the US non-profit CymaSpace, which focuses on making cultural events inclusive for the deaf and hard of hearing by developing art and performances that feature the synergy of sound, light, and vibration. However, some have found the commercial disappointing and out of touch for portraying the deaf brother - played by deaf actor Joshua Castille - in a way that evokes pity rather than inclusion. How does it strike you?

Keywords: great-looking reliable laptops, HP Spectre x360, AMV BBDO London, sound-reactive lighting for deaf and hard of hearing, josh castille

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