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Simple and fun treatment for lazy eye

Simple and fun treatment for lazy eye by Tree Elven on 28/05/2018
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  • Creative
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  • Amusing
  • Creative
  • Informative
  • Controversial
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More than 50,000 children in Colombia suffer from amblyopia, or lazy eye. It's a condition which can be corrected if it's caught early on, but can otherwise mean the effective loss of sight in the affected eye. This campaign shows how a stunningly simple solution is helping Colombian kids through play.

Keywords: VML Colombia, ambliopia Colombia, Amblyopia World, correcting lazy eye, children's health

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