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Seb Coe, Alex Haydock-Wilson talk hard tracks and soft power

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Seb Coe, Alex Haydock-Wilson talk hard tracks and soft power by Tree Elven on 02/06/2020
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  • Amusing
  • Creative
  • Informative
  • Controversial
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Men, music and motors.... If you're an athletics fan, you're likely to enjoy this car conversation between Lord Sebastian Coe, double Olympic winner and president of World Athletics, and rising track star Alex Haydock-Wilson, who's aiming for the 2021 Olympics in Tokyo. This trailer is just a taste of the unusual road trip - filmed before the COVID-19 coronavirus restrictions came into place - between the two men, who are separated by more than 40 years. You can view the complete film in seven two-minute chapters at the website of the luxury auto-maker Lexus: https://www.lexus.co.uk/discover-lexus/lexus-stories/power-of-two#NextSteps. The tapas-style presentation serves up some real little treats as the two share thoughts and experiences around topics from power to music. How do you like your car ads? Surprising and elliptical? This one's for you!

Keywords: Lexus UK, luxury cars, Lord Sebastian Coe, Alex Haydock-Wilson, UK athletics, British track athletes, car ads, Digitas UK

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