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Sé más viejo / Be More Old - Adolfo Dominguez

Be more old pic
Sé más viejo / Be More Old - Adolfo Dominguez by Tree Elven on 18/09/2018
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  • Creative
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  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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Renowned Spanish fashion house Adolfo Dominguez broke the mould in 1984 with its slogan, "la arruga es bella" (wrinkles are beautiful), which was intended to underscore the natural beauty of clothing as a second skin. In the same year, the company designed outfits for the popular U.S. detective show 'Miami Vice'. Now it's put out a new campaign which urges us all to Be More Old, defending durability against the tides of fast fashion and illustrating the wisdom and value associated with longevity. British designers Stella McCartney and Vivienne Westwood have made similar points around the topic of choosing items that last longer than next Saturday night, especially in the notoriously wasteful fashion industry. What do you think of this approach?

Keywords: Adolfo Dominguez #SeMasViejo, groundbreaking ads, ageism in fashion, agencia CHINA

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