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Schweppes creates a touch-sensor dress for respect

Schweppes creates a touch-sensor dress for respect by Tree Elven on 17/05/2018
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  • Creative
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  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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Soft drinks manufacturer Schweppes, better known for its light touch in ads, wriggles into the sexual harassment issue with a campaign that may have worthy intentions but could make anyone who's been innocently jostled in a crowded club on a great night out wonder, just how many of those 'toques' or touches were really inappropriate?

Keywords: Ogilvy Brazil, Schweppes Dress for Respect, sexual harassment, sensor clothing

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