A voting platform where you can have your say on the quality of today's advertising
CLUB   |     |   Sign up

Samsung invites us to explore the youngest country in the world

Hqdefault
Samsung invites us to explore the youngest country in the world by Tree Elven on 13/05/2019
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
Current Rating
160 views
Your Rating

Less than halfway through the month, and this colourful, pacey campaign put out for May 2019 by Samsung India had already racked up nearly 50 million views on YouTube. The mobile and consumer electronics brand launched a nationwide digital campaign, #IndiaReadyAction, aimed at encouraging Gen Z and millennials to break stereotypes about India, by capturing and sharing videos of Real India through their smartphones. What do you think of the result?

Keywords: India Ready Action, Samsung, stereotypes, Gen Z, millenials, Cheil India

to comment

Comments

Get our newsletter and nothing else! No spam or third party mailings.