A voting platform where you can have your say on the quality of today's advertising
CLUB   |     |   Sign up

Sally Hansen's 'Shetopia' creates a stir

Sally Hansen's 'Shetopia' creates a stir by Tree Elven on 09/10/2017
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
Actual Rating
507 views
Rate it!

Nail beauty purveyor Sally Hansen - now part of Coty - turns the tables with wry humour to reflect a world of gender equality. Well, Sally Hansen herself founded the perennially popular company more than 50 years ago, so who better to highlight the inequality issues that still persist? The campaign features a few of today's high-powered female role models, including company CEOs Angela Benton and Jaclyn Johnson, international model Sarah Jane Adams (62), and Chelsea F.C. women's team player Eniola Aluko. Some critics say it's about disempowering men rather than empowering women. See/say what you think.

Keywords: Anomaly agency, Coty brand Sally Hansen, #Shetopia campaign, pay equality, equal pay for men and women

to comment

Comments