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Sainsbury's Christmas ad features harassed family bloke

Sainsbury's Christmas ad features harassed family bloke by Tree Elven on 14/11/2016
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Dave is wondering what to get his nearest and dearest for Christmas in this puppet animation, designed to appeal to those juggling the demands of everyday life with the onslaught of Christmas commercialism. Soundtrack composed by New Zealand's Bret McKenzie, sung by the ubiquitous English actor James Corden. The supermarket chain has certainly been generous in terms of time - this comes in at over 3'30". See what you think. You might like to compare it with the House of Fraser http://www.addvertising.org/advert/140, Barbour http://www.addvertising.org/advert/143, and John Lewis http://www.addvertising.org/advert/144 ads we've got here on ADDS. Please do register (quick and easy) and share any other festive ads that have caught your eye!

Keywords: Abbott Mead Vickers BBDO, Sainsburys Christmas ad 2016, Mackinnon and Saunders, Christmas supermarket shopping, emotional Christmas ads

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