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Ropa vieja: Buy clothes that last, urges Adolfo Dominguez

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Ropa vieja: Buy clothes that last, urges Adolfo Dominguez by Tree Elven on 25/02/2020
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With the extreme wastefulness of the fashion industry coming under increasing scrutiny, Spain's high-end fashion house Adolfo Dominguez continues its 'Be More Old' campaign by highlighting how good old clothes (ropa vieja) can look on young models as well as their original owners. Adolfo Dominguez has a tradition of breaking the mould with campaigns such as 'la arruga es bella' (wrinkles are beautiful). British designers Stella McCartney and Vivienne Westwood have made similar points around the topic of choosing items that last longer than next Saturday night. Foodies will recognise ropa vieja as the Cuban national dish composed of shredded beef - traditionally flank steak - and other ingredients such as beans or peppers. Legend has it that the name came from a poverty-stricken man having to shred and cook his clothes because he had no money to feed his family. Some 150 billion garments are created every year for the seven billion people on Earth, generating an estimated $2.5-3 trillion. Do the stats and ads make you think any differently about your own fashion consumption?

Keywords: Adolfo Dominguez ropa vieja, Adolfo Dominguez SS2020, Be More Old, fashion sustainability, agencia CHINA, Spanish fashion

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