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Poetic Pepsi pays tribute to Indian farmers

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Poetic Pepsi pays tribute to Indian farmers by Tree Elven on 09/09/2019
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People across 200 countries ingest a product by US food and beverage conglomerate PepsiCo one billion times every day. In this evocative 1'25" black and white campaign, Pepsi pays homage to the Indian farmers who are at the heart of feeding a nation. "We have partnered and supported 24,000 farmers across 13 states in India by providing new crop varieties and new technologies while introducing sustainable farming practices," says PepsiCo. Like the ad? Or is it just a kind of greenwashing?

Keywords: PepsiCo, India, Indian farmers, farming, environment, Publicis Dubai

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