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Peruvian beer gives 'yonuncadas' a fresh twist

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Peruvian beer gives 'yonuncadas' a fresh twist by Tree Elven on 11/03/2020
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The game Yo Nunca, Never Have I, Ten Fingers, or I've Never involves drinking companions saying out loud things they've never done; players who have done the thing named (known as a 'yonuncada' in Spanish) take a drink. Tan solo tendrás que leer las yonuncadas en alto para que la oigan todos y luego beber solamente aquellos que cumplan lo que dice la yonuncada. In this ad by Pilsen Callao - Peru's most popular beer - the yonuncadas are examples of everyday sexism, and there's a lot of drinking being done by participants acknolwedging they've taken part in this kind of behaviour at some time or another. Do you think this is a good way of tackling sexism country-wide among the male population? Does it strike a chord with you?

Keywords: Pilsen Callao, Peruvians, everyday sexism Peru, Never Have I, Yo Nunca, Fahrenheit DDB, DDB Latina

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