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Open water swimmers highlight how Co-op's tackling ocean plastic

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Open water swimmers highlight how Co-op's tackling ocean plastic by Tree Elven on 13/08/2019
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Taste of summer, touch of chill, sight of ice-cream! These open water swimmers bring the idea of a treat after exercise to skin-tingling life in just half a minute for the UK's Co-op cooperative food retailer. Funnily enough, heard this one at the swimming-pool this morning in the changing-room. So, though the larger-than-life visual in the video/TV version is a delightful surprise, we know that this one's standing up well in audio only - a neat 'illustration' of the power of audio advertising when the sound quality and images described are so good. Do you agree? Oh, and you don't need to be any kind of swimmer to appreciate the message about compostable carrier bags. The Co-op is an umbrella brand used by more than 15 different co-operative societies which operate over 4,000 shops.

Keywords: Coop compostable carrier bags, supermarket plastic bags, ocean plastic, plastic waste, supermarket plastic, Lucky Generals

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