Only pay for what you use on your mobile? Sounds Smarty!

Well, here's a revolutionary idea - only pay for what you consume. New SIM-only mobile network Smarty stresses the simplicity of its offer with an animation whose central image may distract some of us from cottoning on to the attractions... Take a look and say what you think!

Keywords: W+K, Wieden and Kennedy, Smarty first ever ad, Smarty SIM only mobile network, mobile phone charges