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'No going back to normal' says UNISON

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'No going back to normal' says UNISON by Tree Elven on 15/09/2020
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  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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As the world emerged cautiously from lockdowns imposed by the COVID-19 coronavirus, many people were adamant that they do not want to go 'back to normal'. They wanted better - in terms of better 'life/work balance', more quality time at home with their families, a fairer, happier society, better housing and work conditions, and a focus on 'green recovery' involving sustainable jobs to help heal the planet for future generations. One of the UK's largest trade unions, UNISON, captures that widespread movement through the eyes of real people in the kinds of work that caused them to become newly valued 'essential workers' during the coronavirus spread - Loretta, a careworker, Eugene, who is a refuse collector, and Samantha, a health worker. What does a 'return to normal' mean to them? Watch the ad and find out, or leave a comment if you don't have to watch the ad to know. As UNISON points out, 'normal' begins with No. Dave Prentis, General Secretary of UNISON, said: “With lockdown easing, everyone is desperate to get back to normal. However, ‘normal’ cannot mean a return to low pay, penny-pinching and being under-valued. For too long, this has been the reality for those providing vital amenities including health and social care, policing, education and local government. Ministers need to invest properly in public services and respect workers by paying them fairly and keeping them safe. They must reverse a decade of neglect – and start right now.” What do you think of the punchy campaign style? Good call to action?

Keywords: UNISON, UK trade unions, essential workers post-COVID, fair pay UK, UK careworkers, public service cuts, public service workers conditions, krow agency

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