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Narcissus, Equinox and COVID-19

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Narcissus, Equinox and COVID-19 by Tree Elven on 08/04/2020
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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See what you make of this strange but visually arresting ad for US luxury fitness group Equinox. It appears to be trying to convince a bunch of school kids that self-obsession is a good thing, or just making a subtle joke that will likely go over their - and many people's - heads. The plush gym group, where membership can cost £500 a month, was affected like so many others by the COVID-19 coronavirus crisis as it was forced to close down its global chain of exclusive sports clubs and freeze memberships. In April 2020 it confirmed that it was suspending payments to its vendors. If the lush nature of the ad above doesn't appeal to you, here is a short yoga stretch routine from Equinox's Mr Porter to get your day off to a flexible start - particularly valuable at this time when many of us are working from home: https://addvertising.org/stretch-routine-to-get-your-day-off-to-a-flexible-start

Keywords: Equinox, fitness clubs, luxury gyms, home workouts, three-minute yoga stretch, exercise working from home, self-obsession, Narcissus, Droga5

Comments

Since when did the total lack of taste start to substitute professionalism and creative capability?
at 07/07/2020 01:01

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