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Mirrors, hairpins, and roads that honk

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Mirrors, hairpins, and roads that honk by Tree Elven on 08/06/2018
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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Yes, it's an ad for HP Lubricants, but this spot also presents an ingenious way of avoiding traffic accidents on one of India's most dangerous roads. What's wrong with drivers honking their own horn? you might ask. Or how about mirrors on the worst bends? What happens if the tech fails? Do you think the ad is doing an effective job or is it just an expensive flourish?

Keywords: HP Lubricants, Roads that Honk, road safety, car accidents, world's most dangerous roads, Leo Burnett India

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