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Michael Chernow on meatballs and men's fashion

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Michael Chernow on meatballs and men's fashion by Tree Elven on 08/05/2020
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Born and raised in New York City, restaurateur Michael Chernow takes us on a very personal journey around his hometown (one of the cities hardest-hit by the COVID-19 coronavirus situation), while modelling apparel and accessories from high-end retailer Neiman Marcus. The fashion/food fusion campaign was released scant weeks before Neiman Marcus, whose 43 nationwide stores in the USA were shuttered by lockdown measures, filed for bankruptcy protection. The move was to alleviate debt, access fresh capital and restructure in readiness to re-open after the crisis, said a company spokesperson. Meanwhile, Chernow reminds us why NYC is such a special place, especially in the spring - by extension, taking us forward and back to enjoying it fully again. What do you think of the three-minute campaign? Incongruous timing or spot-on spring tone? It's part of a series by Dallas-based Nieman Marcus which also features musician Troy Andrews and actor Matt Bomer.

Keywords: Neiman Marcus Stomping Grounds, Neiman Marcus bankruptcy, department stores, COVID-19 coronavirus, Michael Chernow, New York City

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