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Maternity packs for 11-year-olds

Maternity packs for 11-year-olds by Tree Elven on 23/07/2018
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
Actual Rating
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This 1'30" campaign tackles a difficult topic - that of very young girls becoming mothers - with a veneer of happy-seeming packaging and music. The innocent, joyful tone mutates into more sinister chords as horrifying figures about the reality of such young pregnancies are 'unwrapped'. Do you think it is effective?

Keywords: child pregnancies, sexual exploitation, child abuse, unwanted pregnancies, age of consent, child brides, statutory rape, hasan & partners Helsinki

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