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Male suicide figures top London TV tower

Male suicide figures top London TV tower by Tree Elven on 03/04/2018
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The UK charity CALM - Campaign Against Living Miserably - has launched a striking new campaign, placing figures of 84 real male suicides on the upper ledges of the ITV tower. The number in Project 84 was chosen to represent the 84 men who take their own lives every week in Britain. CALM worked with loved ones of 84 men lost and with sculptor Mark Jenkins to create the figures and associated videos. The organisation, which works to prevent male suicide, says that in 2015, 75 per cent of suicides in the UK were male. "We believe that there is a cultural barrier preventing men from seeking help as they are expected to be in control at all times," says the charity. "...if men felt able to ask for and find help when they need it then hundreds of male suicides could be prevented."

Keywords: Adam&Eve/DDB, CALM male suicide, #Project84,

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