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Male pole dancer laughs off spiteful comments

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Male pole dancer laughs off spiteful comments by Tree Elven on 05/03/2019
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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Choreographed by award-winning director/choreographer Jo Roy and featuring world pole dancing champion and Cirque du Soleil performer Alberto del Campo, this 1'25" piece was shot in one take, demonstrating the Spaniard's amazing flexibility and strength. Part of the #ILoveYouHater campaign, which encourages us to stay cool if we feel under attack from negative comments, 'The Pole' is for the fizzy drink Sprite, which belongs to Coca-Cola. What do you think of the ad? Does it do a good job of deflecting attention from spiteful behaviour and putting the focus firmly on athletic achievement? Do you think it's just a brand jumping on a hot topic to sell sugary drinks, or might it really help change behaviour in the face of nasty comments?

Keywords: Coca Cola ads, Alberto del Campo, pole-dancing, Sprite The Pole, Santo Buenos Aires

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