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Mad as The Hatters: life for Russian SMEs

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Mad as The Hatters: life for Russian SMEs by Tree Elven on 07/11/2019
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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Emir Kusturica directs a crazy, colourful clip with popular Russian band The Hatters performing a specially written song - 'Everything Now' - to represent the trials of life as a small to medium-sized business in the Russian market today. Amid a welter of entrepreneurs struggling in a zany outdoor marketplace environment, greed, bribery and forced cash collections are represented by the hefty figure of 'The Boss'. The unfolding story, put out by Tochka Bank, will strike a chord with many an entrepreneur in any country who doesn't get paid on time, has to cough up unaffordable payments, or fights through some kind of 'extortion' every day. The lyrics include lines like 'You say no and I say go f*ck yourself', 'I've got nothing; I want it all - now', and 'Everybody here is walking on the edge'. Watch the story unfold and let us know what you think of it.

Keywords: The Hatters, Всё Сразу, Tochka Bank, Russian commercials, RA Voskhod, Emir Kusturica, entrepreneurs in Russia, Russian entrepreneurship

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