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London Needs You Alive: British government's anti-knife campaign

London Needs You Alive: British government's anti-knife campaign by Tree Elven on 28/12/2017
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  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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With stabbings on the rise in Britain's capital - 1,844 Londoners under 25 were injured as a result of non-domestic knife crimes in 2016 - the government has come up with a campaign to discourage youngsters from carrying knives. "It’s time to stop the killing right now," says London Mayor Sadiq Khan. "To do this, we need the young people of London to realise how incredible they are and the potential they have." Do you think the ad strikes the right note?

Keywords: AMV/BBDO, London needs you alive campaign, knife crime in London, London teenagers death stabbing

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