A voting platform where you can have your say on the quality of today's advertising
CLUB   |     |   Sign up

Liu-Ronaldo: Chinese football taking the world by storm...

Liu-Ronaldo: Chinese football taking the world by storm... by Tree Elven on 18/07/2018
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
Actual Rating
146 views
Rate it!

Post-World Cup 2018, sportswear giant Nike lays down a blueprint for the future of football in China, using Chinese teenage players for this spot envisaging the nation going to the very top in a not-too-distant future. What do you think of it? Inspirational or a bit condescending? Non-traditional football-playing nations Japan and Russia made it to the semi-finals in the 2018 Cup, and though China hasn't qualified since 2002, the dream is strong for many and we all love a good success story.

Keywords: China, football, World Cup, Chinese football, football ads, Wieden+Kennedy Shanghai, W+K

to comment

Comments