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Lights! Music! Bears!

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Lights! Music! Bears! by Tree Elven on 13/04/2020
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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Cute and colourful teddy bears bust out some serious dance moves to encourage us to love caring for our clothes in this 30-second action ad mixing 3D animals with real humans. Turkish laundry brand Yumoş aims to make washes fun rather than a chore. Does it work for you? The traditional Yumos cuddly bear representing comfort has been revamped along funkier lines to appeal to a broader audience and get us all thinking about how it's cool to care for our threads and give them a longer, better life. Like it?

Keywords: Yumos Turkiye, Turkish laundry Yumoş, 3D dancing bears, clothing care, Unilever, James F Coton, Panda Films, Ogilvy London, Wunderman Thompson Turkey

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