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LDR takes on new meaning this Valentine's Day

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LDR takes on new meaning this Valentine's Day by Tree Elven on 09/02/2021
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  • Amusing
  • Creative
  • Informative
  • Controversial
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Ever been in a long distance relationship (LDR)? You might agree with one of the protagonists in this four-minute film, questioning whether an LDR is even a real relationship. Many people refuse to look beyond their immediate geographical area for love. But the COVID-19 coronavirus brought restrictions and conditions that affected pretty much everyone's relationships, as this story relates. How do we interpret and respond to what's beyond our control? The commercial is for Kwentong Jollibee, a fast food chain in the Phillipines set up in 1975 which has thrived into a multinational by incorporating American eating influences while maintaining local fare. The brand's ads are becoming as popular as the products, raacking up millions on YouTUbe and other platforms. What do you think of this one, part of Jollibee's Valentine Series based on true stories of heartbreak, love, loss and learning?

Keywords: Kwentong Jollibee Valentine Series, Valentine's Day 2021, long distance relationships, lockdown relationships, how strong is long distance love, McCann World Group, Philippines romance

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