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Juulers tell their individual stories

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Juulers tell their individual stories by Tree Elven on 26/09/2019
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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Vaping manufacturer Juul Labs says its aim is "to improve the lives of the world’s one billion adult smokers by providing the first true alternative to combustible cigarettes". With pre-roll warnings about the dangers of nicotine, this spot shows Chris, who served in the US army, telling his story of how juuling helped him switch to a corporate environment. After a multi-million-dollar surge in ad spend in 2019, Juul Labs turned off the commercial tap across most forms of advertising in the USA in September 2019, without advising on the permanence of the cessation or reasons for it.

Keywords: Juul Labs, vaping, smoking breaks, nicotine, US public health, US juuling

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