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JUUL tackles under-age purchases

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JUUL tackles under-age purchases by Tree Elven on 27/12/2019
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E-cigarette company JUUL aims to help the world's one billion adult smokers quit smoking by shifting to their products, which use nicotine salts from leaf tobacco in one-time use cartridges. The company had a difficult 2019 as health concerns over the use of e-cigs and vaping devices increased - particularly with regard to teenagers who enjoy the trendy flavours and promotions used around the products. Do you think the security described in this drive to discourage under-age purchasing will work, or does it run the risk of adding spice to youngsters' determination to buy?

Keywords: JUUL Labs, ecigarettes, vaping, smoking, public health, underage vaping

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