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IRN BRU returns to its (sugar cane) roots

Irn bru colin
IRN BRU returns to its (sugar cane) roots by Tree Elven on 25/03/2020
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The bright orange Scottish soda with the peculiar taste, IRN BRU, sells itself as 'made from iron girders', and is the country's most popular non-whisky beverage. Sales far outstrip those of Coca-Cola. The feisty fizz made headlines when it was banned from US President Donald Trump's luxury golf resort in Ayr, Trump Turnberry, because it was impossible to get its stains out of the plush carpets, and again when the sugar tax compelled it to halve its sugar content from 10.3g per 100 ml to 4.7g - causing outrage among purist fans. However, the original recipe has been revived for a limited period under the 1901 label, boasting a 10.7g sugar-load and unashamedly strutting its stuff as 'Old & Unimproved'. The founder's great-grandson said he'd discovered the old recipe and was delighted to offer 'the chance to enjoy a unique and authentic piece of Scottish history'. What do you think? Does the wit outweigh the sugar? Is it just good marketing of a great product and nobody needs to drink it if they don't choose to?

Keywords: IRN BRU, AG Barr, irn bru 1901, Irn Bru full sugar, sugary drinks, sugar tax, Scotland

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