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"I'm not lovin' it" says McGhoster

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"I'm not lovin' it" says McGhoster by Tree Elven on 19/06/2019
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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A surrealistic series of apparently laid-back luxury images form the backdrop for voices interspersed with beeps calling out an unseen recipient on untrustworthiness and torture. The campaign, by the Humane League, is targeted at McDonald's and calls on viewers to sign a petition to challenge the fast food giant's animal welfare policies and promises. Do you find this a useful approach? Is it evocative for you in a way that might make you take action, or do you feel you need less creativity and more hard facts before signing up?

Keywords: McDonalds, animal welfare, Humane League, fast food chicken, Don't Panic London

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