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Heineken urges employees/candidates to Go Places

Heineken urges employees/candidates to Go Places by Tree Elven on 14/10/2016
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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Employers are reputed to spend 10 seconds or less looking at a candidate's CV. In this spot, Heineken's banking on employees or candidates spending 1'12" to get inspired to join their Go Places campaign, which the ad doesn't really outline. The link takes the interested to a page which says, "Let's see some ID" and requires your date of birth to proceed. Has this bouncer-style approach been tailored for a certain age group? Does it work for you - are you thinking, what a great place to work - or is it off-putting? Would it be more effective to start the spot at 0.34/00.35 as he busts through the door? There's a whole HR campaign with tests and 'interviews' behind it.

Keywords: working at heineken, heineken jobs UK, cloudfactory, wefilm, employer branding

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